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    Sony 77" Class BRAVIA 8 OLED 4K HDR Google TV (2024)

    OLED · BRAVIA 8 · 2024

    Sony 77" Class BRAVIA 8 OLED 4K HDR Google TV (2024)

    K-77XR80 · 77″

    Verified model specifications

    • 4K HDR OLED
    • Over 8 million self-lit pixels
    • XR Processor and XR Triluminos Pro

    Other sizes in this series · 2024

    55″65″77″

    Sale price · 77″

    $2,499.99

    Regular MSRP $2,999.99

    Save $500.00

    Promotional price through November 1, 2026.

    Sourced on demand. Supply is confirmed by our team after order submission; an appointment is not confirmed until that readiness check is complete.

    Sony product page

    Mounting, delivery and applicable tax are calculated in your server-priced quote. Installation eligibility is based on current TVS configuration.

    Explore optional Samsung, Sonos and Sony soundbars. Add one independently to this same cart; no paid extras are preselected or implied to be a model-specific pairing.